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Behavioral health and counseling

Counselors, All Other

These counselors work with people who need support for mental health, substance use, life stress, or other personal problems that don’t fit neatly into a single specialty. The job stands out because it mixes deep one-on-one human work with formal recordkeeping, treatment planning, and crisis response. The tradeoff is clear: the work can be personally meaningful, but it often comes with emotional strain, heavy paperwork, and pay that is only moderate for the education required.

Also known as CounselorBehavioral Health CounselorMental Health CounselorLicensed Professional CounselorClinical Counselor
Median Salary
$49,830
Mean $58,070
U.S. Workforce
~33K
7.4K openings per year
10-Year Growth
+12.6%
69.1K to 77.8K
Entry Education
Master's degree
+ None experience

What This Role Looks Like in Practice

Counselors, All Other sits in the Healthcare category. In practical terms, this role combines day-to-day execution, cross-team coordination, and consistent decision-making under real business constraints.

U.S. employment is currently about ~33K workers, with a median annual pay of $49,830 and roughly 7.4K openings each year. Based on BLS projections, total employment is expected to grow from 69.1 K in 2024 to 77.8K in 2034.

Most hiring paths start with Master's degree in counseling, psychology, or social work, and employers typically expect none of related experience. Many careers in this track begin around Counseling Intern and can progress toward Program Director. High-value skills usually include Clinical Assessment, Intake Interviews & Risk Screening, Treatment Planning, Case Notes & Progress Documentation, and Crisis Intervention, Suicide Risk Screening & Safety Planning, paired with soft skills such as Active listening, Empathy, and Calm under pressure.

Core Responsibilities

A Day in the Life

01 Meet with clients to understand what they are struggling with and what kind of support they need.
02 Ask structured questions, review history, and look for signs of risk such as self-harm, addiction relapse, or severe distress.
03 Create a care plan with goals, coping steps, and follow-up appointments that fit the client’s situation.
04 Lead counseling sessions that help people work through emotions, behavior patterns, relationships, or recovery goals.
05 Write detailed notes, update records, and coordinate with doctors, social workers, schools, or family members when permission is given.
06 Step in during urgent situations, help calm the person down, and connect them with higher levels of care if needed.

Industries That Hire

🏥
Hospitals and health systems
Mayo Clinic, Cleveland Clinic, Kaiser Permanente
🧠
Outpatient behavioral health
LifeStance Health, Acadia Healthcare, Optum
🤝
Nonprofits and community services
Catholic Charities, YMCA, United Way
💻
Telehealth and digital care
Talkspace, BetterHelp, Headspace Health
🧑‍💼
Employee assistance and workplace wellness
ComPsych, Lyra Health, Spring Health

Pros and Cons

Advantages
+ The work is directly meaningful because you help people cope with real problems, not abstract business goals.
+ Demand is fairly steady: employment is projected to grow from 69.1K to 77.8K by 2034, with about 7.4K annual openings.
+ The role has no on-the-job training requirement, so once you complete the degree and credentials, you can move into practice without a long apprenticeship.
+ You can work in many settings, including hospitals, nonprofits, telehealth, and employee assistance programs.
+ There is a clear path into supervision or program leadership if you want more responsibility later.
Challenges
- Pay is only moderate for a job that usually requires a master's degree: the median is $49,830 and the mean is $58,070.
- The entry barrier is high because a master's degree is the normal starting point, which means extra time and tuition before you can earn full salary.
- The emotional load can be heavy because clients may be dealing with trauma, addiction, grief, abuse, or crisis.
- A lot of positions are in underfunded public and nonprofit systems, which often means larger caseloads, more paperwork, and tighter budgets.
- Career growth can hit a ceiling unless you move into licensure, supervision, or administration, so advancement often means less direct client work.

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